By Katarina Arambasic-Pivic Photo: Pexels/Joseph Ruwa You probably remember how much the world public resented that Kim Kardashian did not speak out sooner about the campaign of the fashion brand Balenciaga, whose promotional face she was. She did so after five or six days in a statement that was basically spot on, but the timing...
By Katarina Arambasic-Pivic Photo: Pexels/Erik Mclean What do we do prior to a crisis or when it is already there? Do we try to be responsible and keep the situation under control, or do we put on the “no comment” shield and hope for the best? The answer is more than obvious, but you won’t...
By Katarina Arambasic-Pivic Photo: Pexels/Jan Kopriva The Internet and social networks have significantly changed public relations, especially the way we communicate in a crisis. These days, it only takes one tweet or a bad review on social media for things to spiral out of control. We live in a time when every person is a...
By Katarina Arambasic-Pivic Image: Created in Canva This is undoubtedly the most crucial PR advice for anyone without a communications background. So, keep this advice in mind if you are unsure or worried about the outcomes of specific actions. Be aware that many crises occur because of a lack of communication or consultations with PR experts. For this reason: Make public...
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