By Katarina Arambasic-Pivic Photo: Pexels/Brett Jordan July 14th, 2023 The BBC is not the first media company to find itself at the center of a scandal due to allegations against its presenter. Every now and then, we witness similar situations, as recently the British ITV had problems of the same nature. What distinguishes the BBC...
By Katarina Arambasic-Pivic Photo: Pexels/Dajana Reci June 26th, 2023 Last week’s tragedy of the submarine Titan and its crew of five looks more like a script for a Netflix mini-series (probably of questionable quality) than something that happened. However, it happened: the fate of five people in the hermetically sealed capsule in the depths of...
By Katarina Arambasic-Pivic Photo: Pexels/Brett Jordan May 26th, 2023 The third round of layoffs at the company Meta (Facebook, Instagram & WhatsApp) is underway, and unlike the November and March cycle when the focus was on “core” businesses, this time, thousands of employees in the so-called support functions (user experience, marketing, communications, recruitment, etc.). Previously,...
By Katarina Arambasic-Pivic Photo: Pexels/Todd Trapani April 2023 The Art of Livin’ was presented as the largest live training, lasting five hours and with two million registered followers. The central figure was the actor Matthew McConaughey; this project was and still is a continuation of his slightly different career in thinking and reflecting on the...
By Katarina Arambasic-Pivic Photo: Pexels/Gonzalo Arizpe Bud Light case study, updated on June 30th, 2023 Many different things businesses undertook to get the public’s attention. While many of them were well received by the audience, others hurt their position in the market, profits, and good reputation. However, the fundamental rule of marketing is understanding your...
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